[Originally published 16 April 2013]
Well, I am a week into promoting King’s Ransom. I’ve sent the link to everyone on my various mailing lists, and I already have a couple of friendly reviews. However, it’s now very clear to me that I should have put a lot more thought into the promotion planning before I published. Stupid really, because I keep telling clients that before a product is launched you need to have a clear idea of how you are going to promote it. It’s ridiculous to devote all of the available resources to production without thinking about the product marketing. Meet Mr Stupid.
Fortunately, it’s not too late. One of the key things is to get an author’s blog started, and I am going to copy all of these blogs from my copywriting website to a dedicated author’s blog. I’m also going to set up various other avenues, which I will talk about at more length in the weeks and months to come.
For all that, I am really pleased with the first week. Early days, of course, but I am getting there.